Factual Data & CBCInnovis Announce Combined Brand
Provides customers single online platform for mortgage applications and credit data
CBCInnovis, a leading provider of mortgage credit and data validation services to the mortgage lending industry, will join forces with Factual Data® as part of a brand unification announced today. Affiliates since the 2015 acquisition of Factual Data, the combined organization will carry the Factual Data brand name.
“This unified organization will allow us to focus our efforts on growing a singular, stronger market leading credit reporting agency backed by best-in-class customer service and technology,” said Chief Operating Officer Ken Viviano.
Both CBCInnovis and Factual Data – a trusted provider of credit, risk mitigation, flood, and verification services to the mortgage industry – are credit reporting agencies operating as part of the same family of businesses. Brands also include industry-leading DataVerify, which offers a single-source platform for data verification, fraud prevention, and compliance assistance.
Under the combined Factual Data brand, Viviano will head the company’s mortgage-related businesses while Factual Data President Jay Giesen will focus on business development through a combined sales organization.
“A single brand provides us the greatest ability to focus and respond rapidly for our customers in this quickly transforming industry,” Giesen said. “There is significant momentum around digital mortgage, consumer and customer experience, automation, and workflow efficiencies. It is important for Factual Data to remain agile and innovative for us to serve our customers in a rapidly evolving marketplace.”
Viviano and Giesen said the branding change will occur over the coming months.
About Factual Data
Factual Data, Leader in Mortgage Credit Reports, specializes in consumer credit reports, automation-driven workflow solutions, and verification services for lenders. Dedicated to the mission of Helping Lenders Expand Homeownership, Factual Data operates a proprietary platform offering flexibility, efficiency, and ample integrations with leading LOS and POS interfaces. For more information, please visit www.factualdata.com or follow us on social media at LinkedIn.
Media Contacts
Factual Data
Chris Horn
(970) 619-7017 or chorn@factualdata.com